Rachel WankeHire me

Background

About

Website specialist and web producer — CMS migrations, production engineering, and SEO for marketing and nonprofit teams.

Portrait of Rachel Wanke

I build and improve websites at the intersection of development, content, marketing, and business needs. My experience spans enterprise web platforms, CMS architecture, technical SEO, analytics, and web operations — with a focus on creating sites that perform well and are practical for the teams responsible for them.

Most recently, I was a Website Specialist on Centric Software's Digital Marketing team, where I managed website infrastructure, coordinated developer sprints, and translated stakeholder needs into production-ready solutions. I played a major role in Centric's WordPress-to-Contentful migration and web stack modernization, including building an AWS Lambda and API Gateway reverse proxy that allowed Netlify and WP Engine to share traffic during the transition. I also supported technical SEO, analytics, and localization across 12+ languages.

I continue to serve as Senior Webmaster for the National Society of the Children of the American Revolution, helping modernize its national website, strengthen SEO and user experience, and support its iMIS cloud transition. Previously, at CircleCI, I built and maintained marketing experiences using Jekyll, Next.js, and Contentful while supporting launches, web production, and SEO.

What ties my work together is the ability to bridge technical teams and the people who rely on the web to accomplish business goals. I care about choosing solutions that solve the underlying problem, perform well, and remain manageable after launch.

I'm currently open to senior web platform, digital experience, website management, and web production opportunities, along with select freelance and contract projects involving development, CMS platforms, technical SEO, migrations, troubleshooting, and ongoing web support.

Capabilities

  • Front end

    React · Next.js · JavaScript · HTML / CSS / SCSS · Jekyll · PHP · TypeScript

  • CMS & migrations

    Contentful · WordPress · WP Engine · Netlify · iMIS

  • Production & SEO

    Technical SEO · Google Tag Manager · Localization · Landing pages · SEO Audits · Website Optimization · Website Refresh

  • Backend & infra

    Node.js · AWS · GraphQL · RESTful APIs · AI Automation · MySQL · MongoDB

Experience

Web production leadership across SaaS marketing sites and a national nonprofit — with a résumé on LinkedIn for the full history.

  1. Website Specialist

    Centric Software

    Mar 2023 — Jul 2026 · Arlington, VA

    • Completed WordPress → Contentful CMS migration and dual-stack cutover for the global marketing site
    • Architected AWS Lambda / API Gateway reverse proxy so Netlify and WP Engine shared traffic without downtime
    • Led developer sprints — planning, hour tracking, and delivery quality across web requests
    • Shipped Figma-to-production components and maintained 12+ language locales with technical SEO hygiene
    • Instrumented GTM, documented architecture, and unblocked stakeholder page builds at production speed
  2. Senior Webmaster

    National Society of the Children of the American RevolutionVolunteer

    Apr 2022 — Present · Washington, DC

    • Lead national website redesign: visual system, readability, and SEO for a public-facing nonprofit
    • Drive iMIS desktop → cloud migration planning while keeping content operations running
    • Own ongoing publishing, brand updates, and information architecture improvements
  3. Web Optimization Coordinator

    CircleCI

    Oct 2021 — Dec 2022

    • Built and maintained marketing landing pages in Jekyll and Next.js for product go-to-market launches
    • Published through GitHub + Contentful; partnered with web production on Agile / Jira delivery
    • Improved technical SEO — 404 remediation, backlinks, and production bug fixes on the live site

Education

  • George Washington University

    Full Stack Development Certificate

    2020 — 2021

  • General Assembly

    UX / UI Design

    2017

  • Elon University

    Bachelor of Arts

    2005 — 2009

View résumé on LinkedIn